The Brief
Turning the tired, outdated HMV on its head. Recently saved from administration and continuing to push sale stock ads, HMV have no clear brand identity or direction. With many streaming service competitors they need to do something to make them relevant again.
The Solution
Be the brand to bringing new creative expression to life. Hold a series of in-store events aimed at young bedroom artists.
Help them meet like minded local peers, gain knowledge from staff and brand sponsors and learn new skills in the music,
film and gaming sectors to break out and make it big.
Help them meet like minded local peers, gain knowledge from staff and brand sponsors and learn new skills in the music,
film and gaming sectors to break out and make it big.
Back to the homepage or take a look at some of my art direction work.