The Brief
Eastern European runners don't wear branded gear. They have no loyalty or affiliation with any sports brand. Give them a reason buy into the Nike world.
The Solution
By helping runners identify more with their town, we can help them identify with our brand.
We called on local runners to show pride in their town's great running spots by allowing them to create a soundtrack that enables their city to run together.
We called on local runners to show pride in their town's great running spots by allowing them to create a soundtrack that enables their city to run together.
