A long, long time ago, I worked at HHCL, and I was lucky enough to work on Pot Noodle. Here are a print and radio campaign that my old copywriter Saskia and I worked on under the infamous Lee Tan and Jonathan Thake. 

Please note that the TV and POS, both shown below were created, art directed and written solely by Lee and Jon. Saskia and I had no involvement in the TV and POS, but I have added them here so you can see the campaign as a whole. 
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RADIO by Blainey & Saskia 
TV by Lee Tan and Jonathan Thake
POS by Lee Tan and Jonathan Thake