The Brief
Travelodge had little money to buy lots of TV media, so they spent wisely. Put their TV ad on during the first episode of Britain's Got Talent but wanted to create more of a splash at that time knowing their audience would be phone in hand, ordering takeaways or voting for their fave act they pushed for a digital social campaign alongside the TV
The Solution
#GetupandGo
A social and digital flash-sale campaign which enabled viewers to win a room right there from the comfort of their sofa by using the hashtag, choosing a city and booking, for free.
A social and digital flash-sale campaign which enabled viewers to win a room right there from the comfort of their sofa by using the hashtag, choosing a city and booking, for free.
Resulting in 1,400,000 tweets on launch, plus exceptionally high paid bookings over the first weekend period.
