The Brief
The Milk Governing Board found that many young women were choosing sugar free sodas and squash instead of milk. How could we encourage more young girls that milk is good for them and encourage them to drink more of it?
The Solution
To create an elegant, fashionable logo and poster campaign aimed at the image conscious women. Helping them to realise that milk's healthy ingredients can improve the beauty of their hair, skin, nails and teeth.
