The Brief
Raise awareness of the thousands of children who were needlessly dying because they were
too ashamed to talk about and get help for their HIV.
Encourage them to seek support.
too ashamed to talk about and get help for their HIV.
Encourage them to seek support.
The Solution
Everyone’s got secrets, including some of the most famous people in the world.
#FeelNoShame, a place to safely experience the sense of freedom revealing a secret can give you and show that everyone has got things they are embarrassed about.
Top international news story on World Aids Day. Reached over 130 million people on Twitter.
#FeelNoShame, a place to safely experience the sense of freedom revealing a secret can give you and show that everyone has got things they are embarrassed about.
Top international news story on World Aids Day. Reached over 130 million people on Twitter.
